Fish & Wildlife
Foundation of Florida
As the designer across multiple initiatives for the Fish & Wildlife Foundation, I worked across print, environmental, and event-driven formats, each rooted in the foundation's conservation mission. From a Silver Addy-winning springs awareness billboard to the foundation's first ever interactive annual report, the work balances large-scale public impact with intimate, refined communications.
ENVIRONMENTAL DESIGN | ANNUAL REPORT
2025 Annual Report
PROCESSThe concept began with the cover. Starting from the idea of a die-cut, early brainstorming explored topographical maps and the shape of Florida before landing on binoculars as the defining form. From there the idea took on a life of its own. The die-cut cover became more than a design detail — it became a functional object, designed to be ripped off and taken outside into Florida's natural spaces. That interactive thread carried throughout the book, with hidden animals embedded in the imagery and a binocular icon guiding readers through the search. The annual report became less of a document and more of an invitation to engage with the natural world the foundation works to protect.
Springs License Plate Billboard - Silver Addy
PROCESSThe concept began as a team brainstorm around one central challenge: how do you make a license plate feel exciting on a billboard? An early direction leaned into a cheeky car bumper execution, but as the exploration continued the concept evolved toward something more visually connected to the mission. The final direction integrates the springs environment directly into the composition alongside the plate, letting the natural beauty of Florida do the storytelling.
