UF Health is one of Florida’s largest academic health systems, and its brand has to stay recognizable everywhere it appears. I’ve worked extensively within the UF Health brand, maintaining consistency across print, digital, and OOH at every scale, including designs for pop-up events cosponsored with the Jacksonville Jaguars at their home games. When I moved our digital ad workflow into Figma, I trained the whole team on it, turning a personal tool switch into a team-wide process improvement that made production faster and more consistent.

DIGITAL & PRINT | CAMPAIGN DESIGN