Antiga
Antiga is a concept restaurant identity built from family. The lettering derives from my grandmother's signature and last name, weaving together her Cuban heritage and her mother's Spanish roots. Inspired by the ornate tiles encountered on a trip to Barcelona, I designed an original geometric pattern system applied across the menu, signage, and uniform to create a cohesive and deeply personal brand world.
BRAND IDENTITY | ILLUSTRATION | LETTERING
PROCESSThe moodboard was intentionally kept to black and white, stripping away color to keep the focus on shape and form. Photography references centered on flash-lit gatherings, communal share plates, and the energy of a large table. From there, the lettering was drawn from my grandmother's signature and last name, and an original tile-inspired pattern system was designed to feel tactile and true to the story behind it.
